15th Feb 2021, author: Tisha Spencer
Your brand is the customers’ overall perception of your business.
Choose a style that is reflective of your company values and personality.
Tell your unique story in a real and engaging way.
Choose one overarching message you want to communicate to the world.
What do you do better than anyone else?
Too many messages=brand confusion for your staff and your customers.
Brands should last for years, or even decades. Choose carefully and
then stick to it. When you are absolutely sick of seeing your brand,
the rest of the world is just catching on.
Brand identities should carry thru all channels consistently:
-Fonts & Colors
-Uniforms and more